REAL MEN ARE FEMINISTS is a campaign that seeks to promote conscience in favor of gender equality, gathering men and women of all ages to be part of the cause and the voice of the message.
Feminism is a movement that demands equal rights for women in social, political and economic strata. Femininism is quite often contrasted with machismo, but they are not opposite concepts, just different. Zancanaro took the reponsibility to create this campaign not only as a women’s issue, but a human rights issue for which both men and women have to work for. Gender equility does not only free women, it also frees men from pre established social roles.
The goal of the campaign is to eliminate discrimination and violence against girls and women. For each sold piece, Zancanaro will donate to causes aiding women that are victims of violence.